The problem is that a link like <a href="{{store url=""}}"> gets converted to <a href="{{store url="> and that is a problem (it makes the link much longer and the page seams to be lacking a lot of text.

One solution is to replace the "" (2 ") where the second disappears with ” (2 ‘).

It is probably a very good idea to make this change on all " inside {{ }} to ‘s.

However it is still a good idea to do this change in the code mode of the editor or it will do some of its magic on it.